Beyond Leadership:

The Beacon and the GREAT ROCK

     Beyond Leadership begins with the question—why are we currently experiencing a glut of corporate fraud in America?  Based upon ten years of research, the analysis of 100+ books on leadership, and his own leadership experiences, John Mowen proposes that the answer lies in how leadership principles are taught.  His thesis is that, because leaders can be good or bad (e.g., Churchill versus Hitler), we should seek to become Beacons rather than leaders.  Beacons responsibly inspire themselves and others to achieve noble goals that benefit, not only their organizations, but also society.

Mowen identifies nine fundamental directives of The Beacon, which can be remembered through the acronym—GREAT ROCK.  Beyond Leadership identifies principles not previously recognized by the leadership gurus, such as the importance of accepting responsibility, developing outstanding decision-making skills, and inspiring creativity. 

Taking the creativity directive to heart, Mowen illustrates Beyond Leadership with his own digital images.  In addition, original haikus link each image to the message.  The book consists of twenty-six, illustrated, two-page chapters. Through a succinct writing style, and through the original art images and haikus, the nine directives can be remembered and used on a daily basis.

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